Expert Roundup18 Contributors~14 min read

18 Early Investing Mistakes and the Strategies to Avoid Them

New investors often repeat the same costly errors that derail their financial progress for years. This article breaks down 18 common investing mistakes and offers the practical strategies experienced professionals developed to sidestep them.

These expert-backed insights cover everything from behavioral traps like recency bias and variance misidentification, to structural mistakes in real estate, startup investing, and partnership formation. The through line: most early investing failures are not caused by market timing or bad luck — they are caused by absent frameworks, absent documentation, and absent process.

Published June 202618 ContributorsSource: Connectively Expert Panel
Vextor Capital is not authorised under MiFID II as an investment firm.

Key Takeaways

  • Write your exit condition before entering any position — decisions made in calm outperform decisions made under pressure.
  • Good strategies fail most often because investors abandon them during normal variance, not because they were wrong.
  • Build retirement income backward from stable income sources — never let essential lifestyle needs depend on market timing.
  • Start investing with any amount today — compound growth lost to waiting cannot be recovered.
  • Before investing in a startup, independently verify via customers, former employees, and competitors — not founder-provided references.
  • In real estate, a low purchase price is worthless without verified local rental demand.
  • Resilience and cash flow stability matter more than valuation — cheap businesses can stay broken indefinitely.
  • Written partnership agreements are not optional — trust without documentation is not a structure.

Section 1: Behavioral & Mindset Traps

The most expensive investing mistakes are not caused by market conditions or bad luck — they are caused by predictable behavioral patterns: confusing conviction with ego, mistaking variance for failure, and letting market noise override systematic process. These five investors experienced these traps directly and built the frameworks that replaced them.

My earliest mistake was confusing conviction with information. I'd hold a position because letting go felt like admitting I was wrong, not because anything I knew supported keeping it. The correction was almost dull. I started writing down, before committing anything, the specific thing that would tell me I was wrong. If that thing happened, I was out — no renegotiating with myself in the moment. It strips the ego out because the exit was decided by a calmer version of me.
Ekagra Arora · IB Research – Team Lead, Qubit Capital
The mistake that cost the most was confusing a rising market with personal skill. Early positions performed well. The returns felt like validation of judgment rather than evidence of timing. The specific error was concentration without genuine conviction — large positions held because they were working, not because the underlying analysis supported the size of the bet. The strategy that replaced it has two rules applied without exception: every position requires a written thesis before purchase, and every thesis includes the specific condition that would make it wrong. Selling becomes a discipline decision rather than an emotional one.
Abhinav Gupta · Founder, Profitjets
My mistake was treating short-term drawdowns as evidence that something was broken. I'd develop a strategy with sound mathematics, then abandon it after two or three weeks of unfavorable results. I wasn't reacting to a flaw in the system. I was reacting to variance. The lesson came from poker: good decisions and bad outcomes coexist constantly in the short run. You can play a hand with perfect expected value and lose. That's not failure — that's variance. The edge only expresses itself over hundreds of hands. Most investors don't fail because they chose the wrong strategy. They fail because they abandoned the right one during a period of normal variance.
Brian Devens · Managing Director, SkySail Strategies
Early on I was drawn toward opportunities with strong hype, rapid growth narratives, or social validation without spending enough time understanding the underlying fundamentals, downside risk, or time horizon required for the investment thesis to play out. The biggest lesson was the importance of process over prediction. Today I focus far more heavily on risk management, position sizing, and understanding the underlying economics before committing capital. I separate signal from noise by limiting reactive decision-making around short-term sentiment. The goal is no longer to catch every opportunity — it is to compound good decisions over time while avoiding unnecessary losses.
John Mac · Founder, OPENBATT
In crypto, I bought into several altcoins because the narrative sounded strong — new technology, big community, exciting roadmap. Some trades worked for quick hype cycles, but when I held them long term, I lost money. The story stayed exciting longer than the price did. That taught me to separate trading from investing. A fast-moving altcoin can be a trade, but that does not make it a long-term holding. Now I ask a much harder question before investing: what real problem does this asset solve and why should it still matter in five years? Hype can make you money once, but discipline keeps you from giving it back.
David Lange · Digital Marketing Strategist, The Query Post

Section 2: Income, Planning & Diversification

Many early investing mistakes stem from misunderstanding what a portfolio is actually for: not maximum returns, but reliable income and protection from permanent loss. These five experts — including a CFP with 25+ years experience — share how reorienting around income and process fundamentally changed their financial outcomes.

One mistake I made early was treating a growing portfolio like the goal instead of treating reliable income as the goal. That sounds subtle, but it changes everything once retirement gets close. I saw how dangerous that mindset was when markets turned and people needed to withdraw from damaged portfolios. What I do now is build from income backward, not returns forward. My rule: never let money needed for near-term lifestyle depend on markets cooperating on your schedule. That's why I focus on sequence-of-returns risk, inflation, and non-market-correlated income strategies instead of just chasing average long-term returns.
Michael Ginsberg · Certified Financial Planner, Certified Financial Planner
Early in my career, I watched a client hold a heavily concentrated position in a single sector because it had been performing well. When sentiment shifted fast, the losses were significant — and the hardest part was that the warning signs were there; we just let recent performance cloud the bigger picture. Recency bias is one of the most dangerous forces in investing. Now I build plans around the client's actual life circumstances first — income stability, business cash flow, tax exposure — before we ever talk about specific holdings. The strategy that sticks: separate your 'signal' from your 'noise' by having a written financial plan you can point back to.
Daniel Delaney · Owner, Seek & Find Financial
My big mistake was waiting too long to start investing because I thought I needed thousands of dollars to begin. I kept telling myself I'd start 'when I had enough money.' Meanwhile, I missed out on years of compound growth. Now I follow a simple dollar-cost averaging strategy: I invest a set amount from every paycheck automatically, regardless of what the market's doing. Some months it's $50, other months I can swing $200. The key is consistency rather than trying to time things perfectly. I also diversified instead of putting everything into one stock. Don't let perfect be the enemy of good enough. Start small but start now.
Wayne Lowry · Executive Director / CEO, Sunny Glen Children's Home
A few years back, I poured a significant chunk of our savings into a tech stock everyone at our community potluck was talking about. It tanked within three months. I'd let greed and fear of missing out cloud my judgment. That experience changed how I approach investing completely. Now I stick to low-cost index funds and diversified investments. I don't try to time the market or chase the next big thing. Every month, I automatically invest a set amount regardless of what the market's doing. Before I invest anywhere, I do my homework: I read prospectuses, understand what I'm buying, and make sure it fits our family's long-term goals. Gather wealth little by little — it's not glamorous, but it works.
Ysabel Florendo · Marketing Coordinator, Harlingen Church
Early on I kept a heavy tilt toward high-growth stocks and did not use tactical moves to protect gains when markets shifted. That taught me to adopt a tactical asset allocation plan that balances flexibility with long-term objectives. I now routinely plan for measured, temporary reallocations — for example, shifting roughly 25% from high-growth into value, dividend-paying stocks during turbulent periods, as we did in 2020 to stabilize client portfolios. My approach: be proactive, review allocations regularly, and make measured tactical moves that protect gains while maintaining long-term goals.
Marc Pamatian · Finance/Bookkeeping Expert, Founder, Chief Bookkeeping Officer

Section 3: Due Diligence & Risk Management

Across asset classes — startups, real estate, note investing, and public equities — the same pattern appears: rushing to close because surface numbers look attractive, without verifying the underlying reality. These four investors each lost real money to insufficient due diligence, and each built systematic verification checklists as a result.

I dumped $180,000 into a logistics tech startup in 2016 because the founder had a slick pitch deck. I never asked to see their actual customer list or revenue numbers. The company folded eighteen months later. Now I follow the 'three conversations rule' before writing any check. First: talk to their current customers — not references they provide, but people I find through LinkedIn. Second: talk to someone who left the company or chose not to work with them. Third: talk to a competitor to understand what they're actually up against. If a founder won't facilitate those conversations or gets defensive, I'm out immediately. The best investment filter: 'Would I want to run this business tomorrow?' If the answer is no, I don't invest.
Joe Spisak · CEO, Fulfill.com
My first real estate mistake: I found what looked like an incredible deal on a property well below market value and jumped at it without proper due diligence on rental demand. That property sat vacant for months because I hadn't researched whether renters actually wanted to live in that specific area. Now I follow a 'Three-Pillar Verification' before any investment property: pull rental comps from at least five similar properties within a one-mile radius; visit at different times of day and talk to current residents; check vacancy rates and days-on-market for that specific neighborhood over the past twelve months. A property is only a good investment if someone actually wants to rent it.
Ydette Macaraeg · Marketing Coordinator, Santa Cruz Properties
Early in my career I jumped at a performing second lien with attractive yield numbers and rushed to close without digging into the borrower's payment history. That note had a pattern of late payments that should have been a red flag. Within three months, the borrower defaulted. Now I follow a strict underwriting checklist: I require at least 24 months of payment history and scrutinize every single payment date. I also run a 'worst case scenario' test before any note purchase — I calculate exactly what happens if the borrower stops paying on day one. Can I afford the legal costs? Is there enough equity to make foreclosure worthwhile? If the answer doesn't give me confidence, I walk away.
Belle Florendo · Marketing Coordinator, Mano Santa Note Servicing
Early in my investing journey, I focused too heavily on valuation and not enough on resilience. I assumed buying something cheap automatically reduced risk. Instead, I learned that weak businesses can stay weak much longer than expected if the fundamentals never improve. Now I spend far more time evaluating adaptability, cash flow stability, and downside protection before thinking about price. Resilience comes before price.
Assaf Sternberg · Founder & CEO, Tiroflx

Section 4: Structure, Execution & Governance

Deal structure, operational governance, exit timing, and partnership agreements are often treated as secondary to finding the right investment. These four practitioners — working across private equity, SaaS exits, hospitality, and franchising — learned that execution quality and structural clarity determine outcomes more than deal selection.

An early mistake was focusing too heavily on financial engineering and capital raising without vetting the day-to-day operational infrastructure required after the close. I learned that even the best-structured project in sectors like multifamily or gaming can fail if there isn't a rigorous governance framework to manage the asset's lifecycle. I now follow a 'principal-led' strategy that mandates end-to-end execution and active asset management for every transaction. We avoid pitfalls by building institutional-grade oversight protocols that prioritize the actual operation of the asset over the initial spreadsheet.
David Hirschfeld · Partner, Sahara Investment Group
I once believed chasing the highest possible exit multiple was the only goal, but I learned that the 'top of the market' is often a mirage. In 2021, many founders held out for 7x multiples only to see the market crash. My strategy now is to exit while there is still 'juice left' — specifically before annual growth decays below the critical 20% mark. A lower price reinvested into a deflated public market can buy more than holding out for a peak that may never come. We applied this structured process with ZyraTalk to create a competitive environment, ensuring the founders maximized the exit while growth was still attractive.
Einar Vollset · Managing Partner, Discretion Capital
Early on, I over-invested in buildout square footage before I knew our revenue per session. I budgeted finish-out across the whole footprint as if every room would earn — some of that space sat underutilized in year one because I'd guessed at throughput instead of measuring it. The rule now: if the room can't earn, we don't build it yet. No fixed-asset dollar gets committed until I can defend the revenue-per-session math behind the square footage it occupies. When you're bootstrapped, every dollar you spend before you know your revenue-per-session is a dollar you'll spend twice — once to buy it and once to fix the mistake.
Damien Zouaoui · Co-Founder, Oakwell Beer Spa
Early on I entered a partnership relying more on personal trust than a clear operating agreement, and that taught me the importance of clarity before investing. Now I require a written operating agreement that outlines equity, decision rights, exit terms, and dispute resolution before committing. I also ensure partners align on risk tolerance and growth goals up front and treat vague expectations or uneven effort as red flags. Finally, we conduct monthly financial reviews so all partners stay informed and issues are addressed early. Trust is not a substitute for documentation.
Logan Benjamin · Co-Founder, PuroClean

Frequently Asked Questions

What is recency bias in investing and how do you overcome it?
Recency bias is the cognitive tendency to overweight recent performance when making investment decisions — believing an asset or strategy will keep working simply because it has been working. It is one of the most dangerous forces in investing because it causes concentration in momentum positions without genuine analytical conviction. The most effective counter-strategy is a written financial plan that anchors decisions to the investor's actual life circumstances — income stability, tax exposure, time horizon — rather than to market headlines. When volatility strikes, a written plan allows you to ask 'did my fundamentals change?' rather than 'should I react to this news?' Daniel Delaney of Seek & Find Financial reports this approach kept client portfolios disciplined through the wild S&P 500 swings of March–April 2025 when tariff fears drove sharp moves in both directions.
How do you avoid holding a losing position too long?
The root cause of holding losing positions too long is confusing conviction with ego — holding because selling feels like admitting error, not because any new information supports staying. The cure is pre-commitment: before entering any position, write down the specific condition that would prove the thesis wrong. If that condition occurs, exit without renegotiating. Ekagra Arora of Qubit Capital describes this as 'stripping the ego out' because the exit was decided by a calmer version of yourself before the emotional stakes were real. The same discipline applies to startup investing: Joe Spisak's 'three conversations rule' — speaking to current customers, former employees, and competitors before investing — forces objective evaluation before capital is committed.
What is sequence-of-returns risk and why does it matter near retirement?
Sequence-of-returns risk is the danger that withdrawing from a portfolio during a market downturn permanently depletes capital in a way that strong subsequent returns cannot fully repair. A portfolio that loses 30% in year one of retirement and requires withdrawals will have a permanently smaller base for recovery than one that experiences the same loss a decade earlier without withdrawals. CFP Michael Ginsberg, who watched this play out with clients who retired just before the 2008 crash, now builds retirement income strategies 'from income backward, not returns forward' — meaning essential retirement needs are funded by stable, non-market-correlated income sources first, with market exposure sized to what can tolerate volatility without forced selling.
Why do investors abandon good strategies during drawdowns?
Investors abandon good strategies during drawdowns because they cannot distinguish between a system failing and a system experiencing normal variance. A strategy with genuine edge will still produce losing periods — the edge only expresses itself over hundreds or thousands of observations, never in any single one. Brian Devens of SkySail Strategies learned this principle from poker: you can play a hand with perfect expected value and lose. That is variance, not failure. The players who go broke are not those making bad reads — they are those who lose faith in their math during a cold streak. Applying this to markets means evaluating any strategy on its own terms across full market cycles, not abandoning it after two or three weeks of unfavorable results.
What is the biggest mistake new real estate investors make?
The most common mistake new real estate investors make is buying based on purchase price rather than rental demand. Ydette Macaraeg of Santa Cruz Properties describes buying a property well below market value, only to have it sit vacant for months because she hadn't verified whether renters actually wanted to live in that area. The solution is a 'Three-Pillar Verification': (1) pull rental comps from at least five similar properties within a one-mile radius; (2) visit at different times of day and talk to current residents; (3) check vacancy rates and days-on-market for that specific neighborhood over the past 12 months. A low purchase price means nothing if the property cannot attract tenants.
How should new investors start if they don't have much money?
The most costly mistake for new investors with limited capital is waiting for a 'large enough' amount to begin — a threshold that never arrives because the definition of 'enough' keeps moving. Wayne Lowry of Sunny Glen Children's Home missed years of compound growth by telling himself he'd start 'when he had enough money.' The solution is dollar-cost averaging with automatic contributions: invest a fixed amount from every paycheck regardless of market conditions, even if it's $50. Consistency matters more than timing. Ysabel Florendo reached the same conclusion after losing money on a hot stock tip: switching to low-cost index funds with automatic monthly contributions removed emotion from the process and enabled genuine long-term wealth building.
What due diligence should you do before investing in a startup?
Joe Spisak of Fulfill.com lost $180,000 on a logistics startup because he evaluated the pitch deck rather than the business. His current 'three conversations rule' requires: (1) speak to current customers found independently, not references provided by the founder; (2) speak to someone who left the company or chose not to work with them; (3) speak to a competitor to understand real competitive dynamics. Any founder who becomes defensive about facilitating these conversations is a red flag. He also only invests in industries where he can personally audit claims — avoiding sectors where he has no framework to distinguish ambitious projections from delusional ones.

Related Investment Guides